1) What is it?
Light-diffusing powder concealer for under eyes & face (description from http://www.benefitcosmetics.com/)
2) What does it claim to do?
Virtually weightless powder concealer camouflages fine lines and dark circles. It's fast, easy, lite and breezy! (from http://www.benefitcosmetics.com/)
3) Why do I love it?
It really does what it says! It works wonderful alone, or to set liquid or cream concealer to make it last longer. I use it both ways, and I use it everyday!! Most importantly for me is that it doesn't settle into fine lines. Instead it diffuses them.
4) How much is it?
$28.00 everywhere I have seen it.
5) Where can I purchase?
http://www.benefitcosmetics.com/, http://www.sephora.com/. Also, Sephora stores, but unfortunately I don't have one near me :( You can also purchase at some fine department stores. I know Belk carries it.